Thursday, February 19, 2009

Stepping up your Adsense earnings

There are more than basically two ways to make more money off of your domains.

You can get more traffic, and you can increase the conversion of the traffic you already have. Today, we will focus on the latter.

Adsense has a bot that reads your page to determine what sort of ads best match the content. Consideration in this goes to the relevance of the ads. The Adsense bot (rightly, from its perspective) doesn't care how much money it's making you. So it's up to you to help it along.

Adsense uses an auction system to determine which ads get displayed first. And you get paid on a percentage basis of each click that goes through. So it is in your best interest to have your page viewer click on the top paying (first) ads as opposed to the other, less valuable ads.

So with that in mind, do you think you make more money per click having the maximum (3) allowed adsense windows showing the most amount of ads possible? Or is it worth more to have very few ads placed in high traffic areas? One 50 cent click is worth a lot more than three 10 cent clicks.


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